Magazine audiences and uses and gratifications

 31/10/23

Magazine Audiences and Uses and Gratification

• MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey – now known as PAMCo). 
• Its audience is more niche than those for ‘Take a Break’ or ‘Cosmopolitan’ which each have readerships of well over 1 million.
  
  
  

This shows that they have loyal fanbase as they are consistently selling magazines 

They have more loyal fans that would rather pay annually and monthly than a single copy

All 402 free copies where controlled to entice the reader

Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.Why is this? Magazine readers can turn the pages they can choose they have control or navigate around the website/magazine they can choose content which pleases them and pick any magazine they want.

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• The audience can copy the behaviour that they see of the magazine of the artist that they like 
• ability to aline which what they look like
• Music magazines offer aspirational role models – musical stars – with whom their readers may identify. MOJO magazine features a ‘legendary’ musician on the cover every month.  

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• information about new songs, concerts and artists
• information about artists the backstory and their claim to fame and how they got their
• exclusive interviews 
• This is a main function of music magazines. MOJO magazine offers:  
• ‘What goes on’ – short articles about music news and current affairs, including possibly unfamiliar material such as ‘rising artists’ and ‘mindblowers’  
• ‘Regulars’ include ‘Real gone’ – obituaries – and ‘Ask Fred’ – answers to readers’ questions  
• ‘Filter’ includes reviews of recorded music, books, TV and film, and live events, plus ‘how to buy’ – recommendations of the key works by classic artists.  

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• finding music or new music o listen to
• escape by listing or being apart of music 
• Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CDs and other free gifts, striking visuals, and attractive stars.  

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• people can bod over loyal fans and readers and share memory and talk about their fav band 

Music magazines offer news and gossip that might form the basis of real-life conversations. For example, MOJO magazine has a regular ‘mindblowers’ section that offers preferably obscure and edgy recommendations and lengthy feature articles that offer original content - both might spark debate.  

Changes to the magazine industry

 31/10/23

Changes to the magazine industry

• Quality Monthly - the circulation of magazines that have high quality content every month that appeals to its target audience 
• Subscriptions have changed 
• price and printing will have increased so more expensive magazine 2023-£6.50 2021-£5.95 2019-£5.75
• new exclusive content
• interactive elements (podcast and sense of nostalgia (through a time machine) additional features
• watch old music popular bands of fans (who may be dead)
• easy to navigate keep current and also appeal to target audience and justifies the high price  
•  £62.99 annual subscription £5.85 a month

Magazine Regulation

 31/10/23

Magazine Regulation 

Regulation

• Magazines, like newspapers, are self regulated (they check it themselves) Magazines may join ISPO (independent press regulator in the uk) Impress- only
• Impress is Leveson complaint 
• MOJO has chosen to join IPSO, as the other Bauer publications

who are ISPO?

• independent regulator of most of the uk's newspapers and magazine 
• they hold newspapers to account for their actions, protect individuals rights, upholding high standards and help maintain freedom of expression fo the press

What is the purpose of this regulation?

• the purpose is to make sure all newspaper follows the same rules so it is safe for the readers content use of materials age group
• IPSO ensures that member newspapers and magazines comply with the Editors' Code. They investigate any complaint about printed or online material that may breach the Editors’ Code and can compel the publication to publish corrections or adjudications if they breach the Code. IPSO also monitors press standards and requires member newspapers and magazines to submit an annual statement about how they follow the Editors’ Code and handle any complaints. 

• In cases of serious standards failings that are severe, IPSO can investigate and fine publishers up to £1 million. They operate a 24-hour anti-harassment advice line and run a low-cost compulsory arbitration scheme to settle legal disputes. IPSO also provides advice, training, and guidance for editors and journalists to uphold the highest possible standards. They offer a Whistleblowing Hotline for journalists who feel pressured to act in a way that does not align with the Editors' Code and work with charities, NGOs, and other organisations to support and improve press standards.

Magazine Revenue

 18/10/23

Magazine Revenue

• In 2019 the price of MOJO was £5.75 but in 2021 the price went up to £5.95 in 2023 the price is now £6.50 💸🤑💰
• mostly live of recoding music or fashion advertising (mass advertisement)
• inside the magazine is sponsored content and product placement 
• The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online 
• Their response has been to diversify as much as possible - events are a good example of this- and to move magazines online 
• Product placement ' MOJO listens to all its music on Roksan equipment, vogue and more...
• Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of Globalisation.
• Globalisation: The process whereby institutions increasingly operate on a worldwide scale
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Look at your MOJO magazine 

What are the advertisements?

Artic monkeys - new album as this promotes their new songs 

Mojo magazine- advertising other magazines they have to show the audience a wide variety of featured artists to encourage the reader to buy more 

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Is there any product placement?

Is the media product selling itself to its audience?

yes it shows their other magazines to promote how they can access mojo e.g. digital/print

10 mins Online:https://www.mojo4music.com 

What’s available to audiences? 

interactive videos

How does it engage with different people?

What’s the advantage of having this platform?

changing demographic

new technology

appeal to wider audiences

MAGAZINE OWNERSHIP AND BAUER MEDIA

 17/10/23

Magazine Ownership

PAMco - Publishers Audience Measurement Company

They deal with categorising and collating the figures on readership and circulation

Front Cover Analysis (MOJO AND UNSEEN TEXT)

 11/10/23

Front Cover Analysis 

MEDIA LANGUAGE

layout- ordered/cluttered

typography- serif fonts / san serif

colour

use of language

MOJO~representations

 10/10/23

Mojo Representations

Stereotypical representation example is of Stephen Malkmus as he is shown on a horse which shows his assertion of dominance and he is a white young male which is stereotypically displayed rather than a male of a different ethnicity also having him pictured on a horse this also shows his affluence as it suggests is wealth this would be of interest of abc1 people which is mojos magazine's target audience. Another example is of Christopher Eccleston as above his picture it shows all of his albums displaying his brilliance this is stereotypical to his gender as man are shown as smart also men of abc1 category connotes to smarts to be wealthy so coincides with social economic group.

Counter-typical representation example is of Roger Daltery as he is a more mature artist who doesn't conform to the rock genre and he doesn't conventionally dressed which doesn't fit into the rock but as the audience is of that age it will appeal and engage to their chosen demographic convention

Changes in gender roles

Page 50-51: Women are present in the magazine however there are dominantly males featured and only a few females.Patti Smith is a women featured in the magazine and challenges the stereotype of a women as she is not a house wife and instead is a rock artist which typically what a male would do were a women at the time would traditionally be a house wife and look after the children.Yet elegant italic pink writing is used for her name conforming to the stereotype of women being girly and shows femininity.In the image of Patti she doesn't wear tight fitting clothes  which are usually worn to sexualise women and seen as an object she as well wears very little or even no makeup.

Ethnicity

Representation is effectively illustrated within MOJO magazine (Pink Floyd 2018) this can be shown by the inclusion of ethnic minorities for example Kamasi Washington he challenges the stereotype of the typical rock genre due to him being a black male this would interest ethnic minorities to this magazine as they will feel included . He is pictured in bright clothing (blue cardigan) this is a counter-type to the genre as it displays themes of happiness instead of punk rock which typically has gothic and dark themes such as wearing leather.

Media Industries and Media Audiences

 10/10/23

Media Industries and Media Audiences

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Active male audiences will be more inclined to read this magazine as it features more male artists that are well known so therefore loyal fans will want to read this magazine as 85% of readers are male.

People of ethnic minority will be less inclined to read or engage with mojo magazine because of the minimal images, articles and content displayed in this magazine therefore making them feel less included and a lack of personal identity.

There is an unfair representation of men and people from ethnic minority groups within mojo magazine this could be reflected by mojo magazines target audiences being majority white male readership (83%) of 39-55 an ABC1 social economic group.

The content for the magazine is made and appeals and engages an audience with a higher disposable income (more dollar!🤑🤑💸💰).

People from a younger demographic are less likely to read or engage with this magazine as it displays lots of mature artists which don't interest the younger generation also the mode of address and text image ratio is too much to engage to younger audience.

The advertisements within these mojo magazines are concerts, gigs, new music, subscriptions, festivals and they are likely to buy and go to theses because they are loyal fans this is part of their social interaction.🎵🎷🎸🎹

Feature articles are about bands or artists 

Media Language

 4/10/23

Media Language

CODES~ A SET OF SIGNS AND SYMBOLS THAT SHOW/SUGGEST THE MEANING

CONVENTIONS~ SOMETHING TYPICAl OF A GENRE

The use of bright bold blended colours yellow, purple, pink and blue enhances the psychedelic nature of their music they produce the colours of a rainbow is a code for their most iconic album cover 'the prism', they also use an extreme close up of the bands heads this allows an element of supernatural as the picture isn't clear but instead faded which adds to their psychedelic theme. Additionally, the extreme close up of their heads gives loyal fans a chance to see their favourite fan one on one.

The use of a large serif font of their cover line is the main feature of the magazine this is to entice the reader and promote their best songs so that people want to read it and find out what their 'good' songs are and they can gain a bigger fan base. Furthermore, the masthead of MOJO is big and bold so even though the loyal fans may not necessarily be interested in pink floyd they will want to read this magazine as they are loyal fans to MOJO also the masthead is white and bold which automatically attracts the reader to the magazine and the phrase 'the music magazine' suggests to the reader that this is the best magazine to find out all things about music and the word 'the' shows they feel that this is the ONLY music magazine highlights their confidence. 

 

MOJO~ A Change In Society

03/10/23

 MOJO~ A Change In Society

LGBTQ+ supported magazine

Multicultural supported magazine

Female dominated magazine

Changes In Gender Roles

• the increasing role of women in pubic life due to the impact of the 1970's feminism, changing stereotypes of masculinity and femininity 

Changing Attitudes To Sexuality

• increasingly visible role of LGBTQ+ people in public life and acceptance of different sexualities

Changes In Attitudes To Multiculturalism

• the change from a normatively white and racist society to one characterised by racial and ethnic diversity

Changes In Attitudes To Celebrity Culture

• the organisation of popular culture around celebrities ~ people who are famous for being famous

Changes In Attitudes To Consumerism

• the expectation that people should mark out an individual identity by exercising choice in buying goods and services and aspire to higher social status; the dominance of marketing