Magazine audiences and uses and gratifications

 31/10/23

Magazine Audiences and Uses and Gratification

• MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey – now known as PAMCo). 
• Its audience is more niche than those for ‘Take a Break’ or ‘Cosmopolitan’ which each have readerships of well over 1 million.
  
  
  

This shows that they have loyal fanbase as they are consistently selling magazines 

They have more loyal fans that would rather pay annually and monthly than a single copy

All 402 free copies where controlled to entice the reader

Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.Why is this? Magazine readers can turn the pages they can choose they have control or navigate around the website/magazine they can choose content which pleases them and pick any magazine they want.

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• The audience can copy the behaviour that they see of the magazine of the artist that they like 
• ability to aline which what they look like
• Music magazines offer aspirational role models – musical stars – with whom their readers may identify. MOJO magazine features a ‘legendary’ musician on the cover every month.  

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• information about new songs, concerts and artists
• information about artists the backstory and their claim to fame and how they got their
• exclusive interviews 
• This is a main function of music magazines. MOJO magazine offers:  
• ‘What goes on’ – short articles about music news and current affairs, including possibly unfamiliar material such as ‘rising artists’ and ‘mindblowers’  
• ‘Regulars’ include ‘Real gone’ – obituaries – and ‘Ask Fred’ – answers to readers’ questions  
• ‘Filter’ includes reviews of recorded music, books, TV and film, and live events, plus ‘how to buy’ – recommendations of the key works by classic artists.  

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• finding music or new music o listen to
• escape by listing or being apart of music 
• Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CDs and other free gifts, striking visuals, and attractive stars.  

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• people can bod over loyal fans and readers and share memory and talk about their fav band 

Music magazines offer news and gossip that might form the basis of real-life conversations. For example, MOJO magazine has a regular ‘mindblowers’ section that offers preferably obscure and edgy recommendations and lengthy feature articles that offer original content - both might spark debate.