MOJO~ set texts

 27/09/23

Mojo~ Set Texts 

• 'Arnold Layne' was their first single and was a big hit at the time
• The image of a prism reflects a rainbow of light which worked with their desire for bold and dramatic design
• Formed in London in 1965
• First surround sound concert
• Revolutionised music with psychedelic songs
• 
  

• Sex Pistols~ British punk movement of the late 1970's
• In the rock and role hall and fame in 2006
• They were called the true originators of punk
• Inspired by anger and poverty
• Started in 1972 when they were 16-17 years old
• first successful British PUNK band 
• Non conformist 

Intro~ music magaines

 27/09/23

Music Magazines

Music magazines are assessed on:

1. Media Language
2. Representation
3. Industries
4. Audience

MOJO MAGAZINE

• Serious CLASSIC ROCK magazine
• targets an upmarket and mature audience
• reflects the context of the economic power of 'baby boomer' generation
• first generation to have disposable income post war- were able to enjoy music/festivals/concerts
• example of diversification~where a media company moves from producing one type of product to creating different media forms 
• dedicated magazine/website/instagram page/twitter account

MOJO ~is a product with a clear audience address- engaging the passion of music fans who consider themselves sophisticated- this is reflected in a consistent media language house stye.

Target Audience

• 85.5% male
• 39-55 age 
• mean age of 41
• ABC1 72% (serious/loyal(readers of the brand)music fans)