Unseen Analysis

08/11/23 

Unseen Analysis

This question will always compare 2 unseen music magazines, 1 of which will be MOJO. 

Q5: How far is media language used differently in Extracts 1 and 2 to reflect genre conventions?[15] 

In your answer you must: 

Analyse examples of how media language is used similarly and differently in Extracts 1 and 2, which are from Q and MOJO magazines 

• women
• colour scheme
• feature more artists 
• loyal fans vs brands 
• advertisment
• male gaze theory

Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extracts. 

Media language is used here to differ both magazine articles from each other. We see both women are portrayed slightly differently through the use of layouts, colour and main image.

In extract one, media language is seen through the main image in which Madonna is being sexualised through mise-en-scene. In the image Madonna is seen wearing heavy makeup such as thick eyeliner and lipstick this conforms to the male gaze theory as mojo's main target audience is men this will stereotypically attract them as Madonna looks "sexy". Similarly, in extract 2, Cheryl Cole is being sexualised too through the use of mise-en-scene as she is wearing heavy makeup as well such as red lipstick, the colour red has connotations of love and romance. In addition to this, she is seen licking her ring which suggests other activities which would typically be seen as sexy enhancing the attraction of the male gaze too.

Another way both extracts use media language to differ from one another is through the use 

Exam Questions

 01/11/23

Exam Questions

1 marker- identify the regulator for radio in the uk?

Off-com

4 maker- explain two ways that a print magazine can gain revenue?

one way a print magazine can gain revenue is through promoting upcoming concerts as a way of inviting loyal fans to pay and go to concerts and as they were the generation after the war they had enough money to go and spend their money on activities they enjoy. Another way print magazines gain revenue is though advertisement for example an artist will pay the magazine e.g MOJO for their new album to be promoted in the magazine.

5 marker- how can magazines be aimed at a range of audiences e.g (MOJO is aimed at a range of audiences e.g more niche, older, predominately male audiences with an average age of 41)

Primary                         Secondary

G-male                          majority male

R-white                         mainly white

A- 35-50 (mature)                      15-34

C-middle class abc1      middle and working class

E- white                         mainly white   

Niche- small select audience, mojo loyal music fans, rock 

One way mojo magazine satisfies a range of audiences is through featuring gender equality through the promotion of abba which includes a balance of both male and female members through showing gender equality this not shows that women can achieve the same level of success than man and attract more women to read this magazine but also empowers women this also attracts the primary target audience of male as it conforms to the male gaze theory that men are more likely to read the magazine as they are stereotypically attracted to females.

Another way mojo magazine satisfies a range of audiences is through featuring a black male artist Cecil Taylor this allows readers of different ethnicities to feel included in the music industry and MOJO magazine as well as Cecil Taylor being male. This also conforms to the niche loyal fans that are predominately male as they will want to see new artists of different music genres to expands their interests. 

Magazine audiences and uses and gratifications

 31/10/23

Magazine Audiences and Uses and Gratification

• MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey – now known as PAMCo). 
• Its audience is more niche than those for ‘Take a Break’ or ‘Cosmopolitan’ which each have readerships of well over 1 million.
  
  
  

This shows that they have loyal fanbase as they are consistently selling magazines 

They have more loyal fans that would rather pay annually and monthly than a single copy

All 402 free copies where controlled to entice the reader

Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.Why is this? Magazine readers can turn the pages they can choose they have control or navigate around the website/magazine they can choose content which pleases them and pick any magazine they want.

P

• The audience can copy the behaviour that they see of the magazine of the artist that they like 
• ability to aline which what they look like
• Music magazines offer aspirational role models – musical stars – with whom their readers may identify. MOJO magazine features a ‘legendary’ musician on the cover every month.  

I

• information about new songs, concerts and artists
• information about artists the backstory and their claim to fame and how they got their
• exclusive interviews 
• This is a main function of music magazines. MOJO magazine offers:  
• ‘What goes on’ – short articles about music news and current affairs, including possibly unfamiliar material such as ‘rising artists’ and ‘mindblowers’  
• ‘Regulars’ include ‘Real gone’ – obituaries – and ‘Ask Fred’ – answers to readers’ questions  
• ‘Filter’ includes reviews of recorded music, books, TV and film, and live events, plus ‘how to buy’ – recommendations of the key works by classic artists.  

E

• finding music or new music o listen to
• escape by listing or being apart of music 
• Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CDs and other free gifts, striking visuals, and attractive stars.  

S

• people can bod over loyal fans and readers and share memory and talk about their fav band 

Music magazines offer news and gossip that might form the basis of real-life conversations. For example, MOJO magazine has a regular ‘mindblowers’ section that offers preferably obscure and edgy recommendations and lengthy feature articles that offer original content - both might spark debate.  

Changes to the magazine industry

 31/10/23

Changes to the magazine industry

• Quality Monthly - the circulation of magazines that have high quality content every month that appeals to its target audience 
• Subscriptions have changed 
• price and printing will have increased so more expensive magazine 2023-£6.50 2021-£5.95 2019-£5.75
• new exclusive content
• interactive elements (podcast and sense of nostalgia (through a time machine) additional features
• watch old music popular bands of fans (who may be dead)
• easy to navigate keep current and also appeal to target audience and justifies the high price  
•  £62.99 annual subscription £5.85 a month

Magazine Regulation

 31/10/23

Magazine Regulation 

Regulation

• Magazines, like newspapers, are self regulated (they check it themselves) Magazines may join ISPO (independent press regulator in the uk) Impress- only
• Impress is Leveson complaint 
• MOJO has chosen to join IPSO, as the other Bauer publications

who are ISPO?

• independent regulator of most of the uk's newspapers and magazine 
• they hold newspapers to account for their actions, protect individuals rights, upholding high standards and help maintain freedom of expression fo the press

What is the purpose of this regulation?

• the purpose is to make sure all newspaper follows the same rules so it is safe for the readers content use of materials age group
• IPSO ensures that member newspapers and magazines comply with the Editors' Code. They investigate any complaint about printed or online material that may breach the Editors’ Code and can compel the publication to publish corrections or adjudications if they breach the Code. IPSO also monitors press standards and requires member newspapers and magazines to submit an annual statement about how they follow the Editors’ Code and handle any complaints. 

• In cases of serious standards failings that are severe, IPSO can investigate and fine publishers up to £1 million. They operate a 24-hour anti-harassment advice line and run a low-cost compulsory arbitration scheme to settle legal disputes. IPSO also provides advice, training, and guidance for editors and journalists to uphold the highest possible standards. They offer a Whistleblowing Hotline for journalists who feel pressured to act in a way that does not align with the Editors' Code and work with charities, NGOs, and other organisations to support and improve press standards.

Magazine Revenue

 18/10/23

Magazine Revenue

• In 2019 the price of MOJO was £5.75 but in 2021 the price went up to £5.95 in 2023 the price is now £6.50 💸🤑💰
• mostly live of recoding music or fashion advertising (mass advertisement)
• inside the magazine is sponsored content and product placement 
• The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online 
• Their response has been to diversify as much as possible - events are a good example of this- and to move magazines online 
• Product placement ' MOJO listens to all its music on Roksan equipment, vogue and more...
• Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of Globalisation.
• Globalisation: The process whereby institutions increasingly operate on a worldwide scale
• 
  

Look at your MOJO magazine 

What are the advertisements?

Artic monkeys - new album as this promotes their new songs 

Mojo magazine- advertising other magazines they have to show the audience a wide variety of featured artists to encourage the reader to buy more 

vinals 

Is there any product placement?

Is the media product selling itself to its audience?

yes it shows their other magazines to promote how they can access mojo e.g. digital/print

10 mins Online:https://www.mojo4music.com 

What’s available to audiences? 

interactive videos

How does it engage with different people?

What’s the advantage of having this platform?

changing demographic

new technology

appeal to wider audiences

MAGAZINE OWNERSHIP AND BAUER MEDIA

 17/10/23

Magazine Ownership

PAMco - Publishers Audience Measurement Company

They deal with categorising and collating the figures on readership and circulation