Magazine Revenue

 18/10/23

Magazine Revenue

• In 2019 the price of MOJO was £5.75 but in 2021 the price went up to £5.95 in 2023 the price is now £6.50 💸🤑💰
• mostly live of recoding music or fashion advertising (mass advertisement)
• inside the magazine is sponsored content and product placement 
• The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online 
• Their response has been to diversify as much as possible - events are a good example of this- and to move magazines online 
• Product placement ' MOJO listens to all its music on Roksan equipment, vogue and more...
• Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of Globalisation.
• Globalisation: The process whereby institutions increasingly operate on a worldwide scale
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Look at your MOJO magazine 

What are the advertisements?

Artic monkeys - new album as this promotes their new songs 

Mojo magazine- advertising other magazines they have to show the audience a wide variety of featured artists to encourage the reader to buy more 

vinals 

Is there any product placement?

Is the media product selling itself to its audience?

yes it shows their other magazines to promote how they can access mojo e.g. digital/print

10 mins Online:https://www.mojo4music.com 

What’s available to audiences? 

interactive videos

How does it engage with different people?

What’s the advantage of having this platform?

changing demographic

new technology

appeal to wider audiences