Unseen Analysis

08/11/23 

Unseen Analysis

This question will always compare 2 unseen music magazines, 1 of which will be MOJO. 

Q5: How far is media language used differently in Extracts 1 and 2 to reflect genre conventions?[15] 

In your answer you must: 

Analyse examples of how media language is used similarly and differently in Extracts 1 and 2, which are from Q and MOJO magazines 

• women
• colour scheme
• feature more artists 
• loyal fans vs brands 
• advertisment
• male gaze theory

Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extracts. 

Media language is used here to differ both magazine articles from each other. We see both women are portrayed slightly differently through the use of layouts, colour and main image.

In extract one, media language is seen through the main image in which Madonna is being sexualised through mise-en-scene. In the image Madonna is seen wearing heavy makeup such as thick eyeliner and lipstick this conforms to the male gaze theory as mojo's main target audience is men this will stereotypically attract them as Madonna looks "sexy". Similarly, in extract 2, Cheryl Cole is being sexualised too through the use of mise-en-scene as she is wearing heavy makeup as well such as red lipstick, the colour red has connotations of love and romance. In addition to this, she is seen licking her ring which suggests other activities which would typically be seen as sexy enhancing the attraction of the male gaze too.

Another way both extracts use media language to differ from one another is through the use