Magazine audiences and uses and gratifications
31/10/23 Magazine Audiences and Uses and Gratification MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey – now known as PAMCo). Its audience is more niche than those for ‘Take a Break’ or ‘Cosmopolitan’ which each have readerships of well over 1 million. This shows that they have loyal fanbase as they are consistently selling magazines They have more loyal fans that would rather pay annually and monthly than a single copy All 402 free copies where controlled to entice the reader Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.Why is this? Magazine readers can turn the pages they can choose they have control or navigate around the website/magazine they can choose content which pleases them and pick any magazine they want. P The audience can copy the ...