Intro~ music magaines

 27/09/23

Music Magazines


Music magazines are assessed on:

  1. Media Language
  2. Representation
  3. Industries
  4. Audience
MOJO MAGAZINE
  • Serious CLASSIC ROCK magazine
  • targets an upmarket and mature audience
  • reflects the context of the economic power of 'baby boomer' generation
  • first generation to have disposable income post war- were able to enjoy music/festivals/concerts
  • example of diversification~where a media company moves from producing one type of product to creating different media forms 
  • dedicated magazine/website/instagram page/twitter account
MOJO ~is a product with a clear audience address- engaging the passion of music fans who consider themselves sophisticated- this is reflected in a consistent media language house stye.



Target Audience
  • 85.5% male
  • 39-55 age 
  • mean age of 41
  • ABC1 72% (serious/loyal(readers of the brand)music fans)



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